Beschreibung
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs.
The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question.
The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Autorenportrait
Alice Harter:
Alice Harter completed her PhD at the LMU Munich School of Management at Ludwig-Maximilians-Universität (LMU) in 2024, where she worked as a Doctoral Researcher at the Institute of Electronic Commerce and Digital Markets from 2018 to 2023. She holds a B.Sc. in International Business Administration (2014) and a M.Sc. in Strategy, Innovation and Management Control (2016) from Wirtschaftsuniversität Wien (WU Vienna). During her postgraduate studies, she also earned a Master of Business Research (2021) from LMU's Munich School of Management.
Martin Spann:
Martin Spann is a Professor of Electronic Commerce and Digital Markets at the LMU Munich School of Management at Ludwig-Maximilians-Universität (LMU). He studied Economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation (2005) from Goethe-University in Frankfurt. He has been a visiting scholar/professor at the University of California, Berkeley (UCB), New York University (NYU), the University of California at Los Angeles (UCLA), the University of Technology, Sydney (UTS), the University of Southern California (USC) and Bocconi University in Milan, Italy. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau. He is a board member of the Center for Digital Technology and Management (CDTM) and member of the National Research Council of the Swiss National Science Foundation (SNSF).
