45,000 Volts of Dedicated Enthusiasm

Josef Baur repaired Radios in the 1930s. During the war, this keen engineer worked in Berlin on Radar projects and was involved with the resistance. In June 1945, he established a Workshop called Josef Baur physikalisch-technische Werkstätten. Five years later, he and his Team built the first portable high voltage cable test Generator: it weighed only 20 kg and produced 45,000 Volts dc. This device was a global success and Baur found his Business niche: testing and measurement Technology for the power supply industry. With the enthusiasm and commitment of Josef, his son Martin and many employees and Partners around the world, the following decades saw the emergence of the world leader in this specialty field. This book traces the course of the Company and on the way also explains why power outages in your area are so rare.

Johannes Angerer, 1966, Partner of IDENTITÄTER and wortwelt. Angerer established the international Group communications at Gebrüder Weiss and managed it for 12 years. Looking to Combine communication and Organisation development, he came uppon IDENTITÄTER in 2008 and worked extensively with Corporate Heritage at the firm. "There are many unique stories hidden in the Tradition of a company. When you track them down, you uncover the values of the company. That is pure branding. Researching such stories and translating them into gripping texts and Images is a wonderful occupation." In Addition to such projects, Johannes Angerer assists companies in brand positioning, employer Branding and communications projects. Martin Baur, 1944, actually wanted to pursue a stage career playing New Orleans jazz on his clarinet. However, he also inherited a Passion for Technology from his father and so became an engineer. He studied Business Administration, then high-frequency Engineering at the same college as his father, Josef. Martin Baur was CEO of the Company from 1976 to 2009. This enthusiastic engineer has published many papers on testing and measurement Technology. In 2011, he registered a patent for a new method for testing insulating materials. Martin continues to be active as a Consultant in several Standard committies worldwide. Valentine Baur, 1950; grew up in South Tyrol. This school teacher met Martin Baur in early 1970 and soon moved to Vorarlberg. They married in 1974. Although she Held no operational post in the company for many years, the company was always "part of the Family" for her. For employees and Business Partners, she was and is the "goog fairy" in the background. From 2003 to 2009 she worked actively on the management team.