Beschreibung
(Wie) machen Marken Mode? Ein szenographischer Blick auf Mode und Marken in einem ästhetisch eng verwobenen Netzwerk von Akteur_Innen in den Social Media bis hin zur Architektur.
Rezension
Besprochen in:GMK-Newsletter, 5 (2016)
»I have to say I haven't been this fascinated by a scientific book for years. There is so much to discover and learn in there, I probably will read it a few more times.It's a great source for everyone who wants to know more about the way fashion is staged and brand images are made and who is behind it.«
