Beschreibung
The authors give a differentiated overview of various approaches towards the Creative Industries and investigate the specific business models and financing needs. The Creative Industries have a heterogeneous structure and a vast fraction of small or micro enterprises.
Autorenportrait
Prof. Dr. Dieter Puchta is consultant for strategic business development. Prof. Dr. Friedrich Schneider is Professor of Economics at Johannes Kepler University of Linz. Dr. Stefan D. Haigner, Mag. Stefan Jenewein und Dr. Florian Wakolbinger are self-employed in applied economic research and lecturers at the Universities of Innsbruck and Linz.
