Trust in the Network Economy

A lack of trust in online-transactions has been described as one of the most important obstacles for the development of e-business. Despite numerous activities in the fields of law and security, users have not yet gained the trust necessary for conducting e-business. This requires a new approach which is able to explain the importance and function of trust in the digital world. This book presents a new model of digital trust that is complemented by articles on law, security, business models and trust building signals. The book is published in a mixed German/English edition and is the first international reader covering trust and e-business from a multi-disciplinary approach.

From the Table of Contents: Der Paradigmenwechsel in der vernetzten Wirtschaft: Von der Sicherheit zum Vertrauen.- Engendering Consumer Trust in e-Commerce: Conceptual Clarification and Empirical Findings.- Technologien und Strategien zum Aufbau von Vertrauen im Electronic Commerce.- How to Build Trust Online.- Designing e-Commerce Applications for Consumer Trust.- Vertrauen in der vernetzten Wirtschaft: Die Rolle von Recht.- Sicherheits- und Rechtsaspekte bei e-Commerce und e-Government.- Vertrauen beim ASP: Vertragsgestaltung und Konfliktmanagement.- On Technical Trust: An Introduction.- Trust in Electronic Government.- Datenschutzfreundlicher Online-Einkauf durch Reduktion personenbezogener Daten.- Vertrauen als Wettbewerbsvorteil in der Netzwerkökonomie.- Privacy-Enhancing Technologies for Internet Commerce.- Fostering Trust in e-Commerce via Seals and Insurance Solutions