EU Local Imprints

This book is about the impact of the EU on local issues, particularly in the pre-accession phase. It analyses and discusses contending interests and aspirations in culture, education, communication and tourism in parts of former Yugoslavia. Various contributions create a joint story of EU interactions with accession states, having both positive and negative impacts. The Authors provide perspectives on the bearing of EU accession on culture, primarily in terms of risk perception, on education as key facilitator of knowledge, on the media, which serve as a basis for creating public opinion, and tourism as an industry that has strongly transformed as a result of EU enlargements. All contributions together provide an overview of what is and what might be as a result of EU requirements. In contrast to elites on both sides, who usually paint EU membership in the brightest colours, the closer look reveals more ambiguous processes and attitudes.

Josef Langer is professor of sociology at Klagenfurt University (Austria). He has held functions in professional organisations, acted as consultant and has lectured at a number of universities in Europe, Japan, India, Africa and USA. His current fields of research include European transformation and cross-cultural management. Goran Vlaši? is a T & A at the University of Zagreb (Croatia), and a visiting lecturer at the University of Sussex and the University of Ljubljana. His research interests focus on market driving strategies and innovation management. He actively cooperates with companies on the issues of strategy innovation. Božena Krce Mio?i? is a senior lecturer at the University of Zadar, Department of Tourism and Communication Studies (Croatia). Her research interests focus on special interest tourism and development strategies in tourism. She actively cooperates with tourist boards and companies on their development strategies.

Contents: Josef Langer/Goran Vlaši/Božena Krce Mio?i?: Introduction – Nikša Alfirevi?/Jurica Pavi?i?/Goran Vlaši?: Future Insight as a Strategic Capability in the Regional and European Risk Society – Zoran Wittine/Zoran Vlaši?: The Impact of EU Accession on the Perception of Political Risk in Croatia – Roman Šubi?: EU Accession and the Croatian Banking System – Nikola Draškovi?/Vladimir Gnjidi?: Tourism and Environment in Croatia: When a Tourist Meets Local Environmental Legislation – Ivan Bakula: Changing Attitudes Regarding the Cultural Needs of Students – Barbara Hönig: Experiences and Perspectives of European Higher Education – Ljiljana Zekanovi? Korona/Kristijan Fu?ko: Vision of Education – Zoran Mihanovi?/Ana Bubalo/Mario Vu?i?: Marketing of Adult Education in Croatia – Tena Perišin: Media Trends in Croatia: Television News or News on the Internet – Nada Zgrablji?-Rotar/Silvio Šop: Creating the Profile of a New Radio: The Case of Croatian Radio – Stjepan Malovi?: The Double Standards of the EU Media Companies – Morana Fuduri?/Andreina Mandelli: (How) has Social Media Changed the Way we Measure Brand Equity? A Literature Review – Božena Krce-Mio?i?/Krešimir Žnidar/Vinko Bakija: Perspectives of Nautical Tourism in the Adriatic – Jurica Šimurina/Aleksandar Bogunovi?/Milivoj Markovi?: The Airline Industry in Croatia – Goran Pavelin: What will it be? A Vision of the Social and Economic Development of Europe with a Special Reference to Cultural Tourism in 2030. Inhaltsverzeichnis