Rethinking the Music Business

Dr. Guy Morrow is a Senior Lecturer in Arts and Cultural Management at the University of Melbourne (Australia). His most recent book is Designing the Music Business: Design Culture, Music Video, and Virtual Reality (Springer, 2020). He is also the Director of Graduate Coursework in the School of Culture and Communication. Dr. Daniel Nordgård is an associate professor at the University of Agder (Norway) and the author of the book The Music Business and Digital Impacts (Springer, 2018). He is the leader of the doctoral program specialization in popular music at the University of Agder and teaches music business and management at the master's level. Dr. Peter Tschmuck is Associate Professor of Cultural Institutions Studies and head of the Department of Cultural Management and Gender Studies at the University of Music and Performing Arts Vienna (Austria). He is the organizer of the annual Vienna Music Business Research Days, editor-in-chief of the International Journal of Music Business Research, and president of the International Music Business Research Association (IMBRA).