Beschreibung
The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set. Other titles in the New Economy Excellence series include: New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0470841354
Autorenportrait
InhaltsangabeAcknowledgements. Introduction. Understanding the Nature of Online Business. Focusing the Profit-Driven Online Business. Leading and Building the Online Business. Developing Your Markets to Increase Profitability. Internet Pricing. Developing an Internet Sales Strategy. Building Brands and Customer Loyalty. Using the Internet for Profitable Product Innovation. Suppliers and Supply Chains: Reducing Costs and Adding Value. Managing Knowledge to Enhance Profitability. Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online. Resource Building: The Key to the Competitive Online Business. Online Solutions: Delivering Profitability. References. Bibliography. Subject Index.
